What have you done for me lately Mr. Guru?  I’ve found myself thinking this very question lately…

How many mailing lists are you on from signing up to get a free bonus?  If you’re like me you’re probably on a LOT of them.

Now take a step back and ask yourself this, how many of them have provided you with ANY content since you got your free gift?  Not many if you ask me.

I remember back in the day you actually received GOOD content from list owners on a regular basis.  Now it seems like you get your free gift/report and then you’re solicited to every few days with the next “latest & greatest” product launch.

Rick Butts made a blog post last week that really made me think about all of the emails I receive (and inspired this post).  Imagine if you picked 2 or 3 people to really follow and unsubscribed from the rest of the lists you’re on.  Don’t you think you could increase your productivity 2 or 3 times?

Choose to watch/follow someone that fits your style of thinking.  Someone you really can pick up on marketing tactics from.  Just because John Reese is super successful doesn’t mean that he’s the best fit for you (or any other “guru” for that matter)

I know one reason I have stayed on lists in the past is the “fear” that I’d miss something important that the person might eventually send to their list.  If I unsubscribed would I really miss out on anything? 

I’m seriously going to go thru my inbox over the next week and pick and choose who I want to continue “following”  Will you do the same?  I’d love to hear your feedback on this.  Comments are VERY welcome!

- Jon

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John Reese made a great post today over on the Income.com blog explaining how overdelivering to your customers can really increase your business.

This is the first of many videos that John plans on sharing on the blog.

If you listen to anyone in Internet Marketing, John Reese is definitely one you want to keep an ear open for. He’s one of the most brilliant IM’ers that I’ve had privilege of hearing speak. (plus he was nice enough to give me a ride in his Lamborghini Murcielago last year so I’ve gotta speak highly of him :))

Make sure you bookmark John’s Income.com blog so you don’t miss out on any of these awesome marketing tidbits

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