Google has started adding videos to their Adsense network by offering ad supported video clips from YouTube.

??????Google today announced the availability of video units, the first offering for content distribution on AdSense™. Video units enable AdSense publishers to display relevant, targeted video content within a customized, embedded player that’s ad-supported. Google is working with select YouTube content partners including TV Guide Broadband, Expert Village, Mondo Media, Extreme Elements, and Ford Models to supply the video content. The video units are user-initiated and will play only after a user has clicked to play the video.

The ads within the video unit are targeted based on a combination of the video content and the publisher’s site content. Advertisers are charged on a cost-per-click or cost-per-impression basis. Ads appear as a companion banner ad at the top of the video unit and as a text ad on the bottom portion of the video once the video begins playing. AdSense publishers and YouTube content partners will receive a share of the ad revenue.

It will be interesting to see how these video ads take hold and how many advertisers test out this new advertising media.

What do you think? Will ad supported videos take off like the original Adsense text ads did?

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